The Hallyu Wave Of Korean Pop Culture

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One can safely say that the Hallyu wave of Korean pop culture, specifically K-pop and K-dramas have taken off throughout Latin America. Scholarship has recently conducted research on different aspects surrounding the landing of the Korean wave in Central and South America, and this paper will attempt to piece them together to create one cohesive narrative of the spread of Korean culture throughout the region. It will also somewhat focus on the countries of Peru and Brazil, where the effects of the Korean wave can be most felt. Overall, I will examine the mediums which have propelled Korean culture into Latin America, why it has made such an impact among its people, and how Latin fans have interacted with Korean cultural products from across …show more content…
In the article, The Landing of the Wave: Hallyu in Brazil and Peru, the authors wanted to learn more about the communities in these Latin American countries that were attracted to South Korean culture. They first found out that people in Peru were more drawn to Korean dramas, while people in Brazil were more receptive to Korean pop. When they first began their study, they thought that the majority of the people interested in Hallyu would mostly be from the large Asian immigrant populations in both Brazil in Peru. However, they found this to be inaccurate with their survey, and that the people who were most involved in the Hallyu world were of native Mestizo people and European-Brazilian heritage. Additionally, they found out that most people who enjoy Korean culture, were from the lowest income brackets of society. Fans of Korean pop and drama were also primarily female, and most of the women interviewed said that they were captivated by Korean men, because of their “delicateness”. The authors argue that this is due to the strong ideas that exist about masculinity in Latin culture, and that women are looking for alternate models as a way to escape the overly “macho” Latin male persona. In addition, by creating a more comprehensive understanding of who the primary fans of Korean culture were, the authors were able to conclude that fans in Peru are using K-drama as a form of

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