Culture Counts By Chris Rojeks: Chapter Analysis

Chris Rojeks chapter on 'Culture counts ' establishes that groups and individuals in society are placed in a way that subjects some of them to inequalities in relation to resources; whether it be economic, political, social or cultural resources (Rojek.C, 2007). Due to these inequalities Rojek goes on to explain that those who obtain power and dominance design culture in such a way that it protects and gives legit their state of rule and power over the masses, although this is never absolute due to unintended consequences. These consequences come in the form of subcultures formed by marginalized individuals and groups. Throughout this chapter the meaning of culture and what it means to society is discussed and also the notion that very little of life is private and thinking as an 'individual ' is not always the case., even when thought to be. Rojek is trying to expose cultural authority for what it is throughout this chapter whilst reminding the reader that despite Globalization culture is still local as well as global and culture will always be experienced and interpreted differently as a result of structural indifferences. (Rojek.C,2007)

Rojeks view on culture can be seen to take a Marxist stance and this could be greatly influenced from his predominant sociology background but also from the discipline itself as it explores social …show more content…
This chapter portrays the same idea that media is not the utmost truth or reality of the world and societies but is rather a representation as bias and objectivity is never fully avoided. This chapter however discusses in more detail the various aspects of mass media representation, such as ethnicity, gender and celebrity culture. (Longhurst.B, 2008) Rojeks chapter briefly describes media and culture as it in an introductory chapter therefore introducing the reader to the