Cultural Analysis of a Country Essay

1277 Words Sep 19th, 2010 6 Pages
Cultural Analysis of a potential market While introducing either a new product or an existing product in a new market, it is very essential to perform a cultural analysis on the market. This gives us a brief idea about the market and helps us in making the market planning decisions. Entering a new market can be difficult, because different markets have different cultures. For example the market in South Africa will be completely different in terms of food, dressing styles, the languages they speak, religions they believe and other habits than the market in Europe. Thus we need to have different market strategies for introducing products in different countries. For this purpose a cultural analysis of a country is very important. …show more content…
For example, products made of Cashmere wool will have a greater market in colder areas than the warmer parts of the world. Location also plays an important role, because this helps us to understand if it is a landlocked market or do water bodies surround it. This helps in making transportation decisions for the market.
Another important aspect to look at when understanding the market is the social structure of the country. We need to know what kind of people exists in this market. How do these people in that nation perceive themselves and others around them? Are they generally friendly and open minded in terms of new product or they tent to be more conservative. What kind of food they eat and clothes they wear or languages they speak. Do they eat more processed foods and canned foods or do they eat more fresher vegetables and meat. Are they more laidback people or are they very energetic and enthusiastic people. We need to have a complete grip of the social structure of the market. We also need to get a brief understanding of how the people in that particular market react to certain things or certain products. People in more western countries may perceive a women smoking as completely normal thing, but on the other hand in more conservative communities this might be looked down upon. You need to understand the social organizations that the people associate themselves with; do they still associate themselves with different class and caste system? For Example

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