Movements In The Media

1474 Words 6 Pages
Movements in the Media
This is not the first exploration of frames used by the media and individuals’ abilities to gain access to the news media. In 1998, Ryan, Carragee, and Schwerner explored how marginalized groups use news media for transmitting ideas that focus on political change and social justice issues to the public. In this study, Ryan, Carragee, and Schwerner conclude that through their analysis, that depending on the message, the frames given by the media differ (1998).
In R.M. Milner’s 2012 article, they write about the social-justice movement, To Write Love on Her Arms (TWLOHA), which aims to promote education on suicide, self-infliction, and depression to a younger audience. Milner focuses on defining the TWLOHA as a mediated
…show more content…
Cultivation Theory has three main assumptions that guide this view. The first is that “television is essentially and fundamentally different from other forms of mass media” (Jensen 2010 pp. 379). This really plays into the how different television was as a mass media during the initial exploration of Cultivation Theory. The second assumption is “television shapes out society’s way of thinking and relating” (Jensen 2010 pp. 379). This focuses on the level of influence that television has on individuals. Furthermore, understanding the idea of mainstreaming as presented by Gerbner is important to note. “It is the tendency of groups that watch television heavily to become more similar to one another than might otherwise be the case.” (Littlejohn & Foss 2011, pp.350). This really brings in the idea that television is not simply watched to make everyone the same, but that it does help shape some central societal views. The final assumption is “the influence of television is limited” (Jensen 2010 pp. 379). This assumption looks at the long term exposure with small shifts in thought have the opportunity to create change rather than short term exposure.
In “Defining the Field of Communication,” Gerbner cites communication as the origin of all social relationship and establishes that modern mass media creates a collective
…show more content…
Citing Gerbner’s belief that television dominates perception for heavy viewers, Rada uses a Biased Coverage Index to calculate racial profiling among athletes in his 1996 article, “Color Blind-Sided: Racial Bias in Network Television’s Coverage of Professional Football Games.” In his research, he discovered that when an announcer referenced an African American player, they were more likely to mention their physical attributes, whereas when they were referring to a Caucasian player, there was more emphasis on their cognitive aptitudes (Rada 1996).
Zhang’s research studies whether media perceptions of racial-ethnic stereotypes affect people’s communication towards members the stereotyped population in the 2010 article, “Asian Americans beyond the Model Minority Stereotype: The Nerdy and the Left Out.” With a focus on the marginalization of Asian Americans in the media, the research interviews a collection of college students to explore the saturation of stereotypes in the targeted population. He concluded that media stimulated stereotypes emerge as commonly accepted by the public (Zhang

Related Documents

Related Topics