Marshall Mcluhan Theory Of Media

2077 Words 9 Pages
In an age where various forms of media play an undeniably crucial role in the dissemination of information to citizens, it was the philosophical prophecies of Marshall McLuhan that prove to still be pertinent in today’s use of media. The present usage of such terms as “media”, “global village” as well as “Age of Information” were all coined by Marshall McLuhan in his 1965 work Understanding Media (Lapham, x). In the information age we currently live in, McLuhan’s contributions to media and communication theory are of great importance to understanding various facets of society and how we have evolved in such societies. Political scientist Stephen Brooks notes, “We rely on the images and information offered to us on television, in newspapers, …show more content…
To view the Internet as a multimedia, where the aspects of hot media and cool media are combined, it becomes a tool and medium of collective interconnectedness, which when used for positive goals can be quite powerful. Such positive goals can be achieved on a global scale, within the global village McLuhan spoke of. As Fleras notes, “Progressive reforms such as an international treaty on banning landmines are the direct result of Internet canvassing” (Fleras, 266). Such an example shows the power of Internet communities and their affect on decision-making processes. If the global political system is anarchic by nature, the anarchic role of the Internet, in its present form, “diminishes the capacity of central authorities to act in a unilateral fashion” (Fleras, 267). As such, the Internet is crucial in the democratization of traditional hierarchical values, conceivably allowing for more participation in political …show more content…
As one can see, the ideas and teachings of Marshall McLuhan are still highly relevant in today’s Information Age. As the Internet plays a crucial role in all aspects of our lives, the evolution of the medium will bring unexpected consequences, both good and bad. Naturally, such forces will change the way we interact with the medium. McLuhan once noted, “without phonetic literacy and the printing press, modern industrialism would be impossible” (E. McLuhan/Zingrone, 244). Since the Internet for personal use is relatively young, we cannot comprehend the changes that are to come. The relatively unregulated nature of the Internet allows it to be an open medium without many boundaries, which could all change as the technology evolves. The Internet, as noted by Fleras, could become one of the most powerful tools of persuasion (Fleras, 267). If the persuasion of the Internet is embraced for positive change and decision-making purposes, as previously mentioned, it could be a medium of extreme importance for future generations. Negative consequences are bound to occur in newly created virtual communities, but these communities created by the Internet also have the power of the Internet to counteract such consequences. As a technological tool and medium, the Internet has already

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