Crisis Management Essay

4118 Words Nov 16th, 2014 17 Pages
Apple public relation plan

Message Statement Apple public relations plan Chuey, Jaime, Char, Ellen Executive Summary This public relation plan is to inform and influence the public about the new iPhone 6 with using the features of the new phone as a starting point. The primary customers are known as the current and loyal customers. Apple’s employees and management are the face of the company to the public so the training will be key to keeping the key keeping the plan moving ahead. The main objective of this plan is assist in the public to take action in buying, informing others, and overall to get to know the new iPhone 6. The strategy is to always keep the right information of the new iPhone 6 going out to the public, by keeping the
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Apple’s leading competitors in software are Amazon, Google, Real Networks, Microsoft, and Sony (Bajarin, 2009). Apple’s leading competitors in computers are Dell, Alienware, Gateway, Microsoft, Compaq, E Machines, Everex, HP, Lenovo, Asus, Panasonic, Sony, and Toshiba. Apples leading competitors in cell phones are Motorola, LG, Nokia, Samsung, Sanyo, Siemens, HTC, and Sony Ericsson (All Phone Manufactures, 2013).

Opinion Leaders
The top five technology opinion leaders are Ashraf Eassa, George Kesarios, Trefis, Bill Maurer, and Gregory Vousvounis (Top 5 Technology Opinion Leaders, 2013.). Informing these top opinion leaders of the new iPhone 6 will also increase the word to the public.

The communications between Apple and their employees needs to be kept updated at all times. Because having over 80,000 employees worldwide and the 29,750 of them being outside the United States, communications can become a problem if employees are not informed on a regular basis what is going on within the company they work for (Job Creation, 2013).

Apple’s employees are the face of the company to the community, government, and customers, by informing the employees’ first the message than is sent on to the public as well. Apple public must get the same information from the employees as the company is sending to the outside at times.

The Apple’s CEO communication needs to stay constant through all levels of

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