Crisis Management - Case Study Essay

6567 Words Apr 2nd, 2011 27 Pages
European Journal of Scientific Research ISSN 1450-216X Vol.27 No.3 (2009), pp.358-371 © EuroJournals Publishing, Inc. 2009 http://www.eurojournals.com/ejsr.htm

Crisis Management- A Case Study on Mumbai Terrorist Attack
Manisha Shekhar Centre for Strategic Analysis & Research Deptt. of Electronics & Communication Dr. M. C. Saxena college of Engg. & Technology, UPTU, Lucknow, India E-mail: manisha.shekhar123@gmail.com Tel: +91-0522-4095700; Fax: +91-0522-4095730 Abstract This paper examined the Indian government intervention in crisis management during 2008, terrorist attack on MUMBAI. Empirical findings show that the intervention of increasing external pressure and internal self awareness forced INDIAN Government to change its crisis
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Crisis management – planning for a crisis, a turning point – is the art of removing much of the risk in uncertainty, thereby allowing those concerned to achieve more control over the destiny of an organization, and thus creatively exercising the role of management leadership (Darling, Shelton and Walker, 2002)

Crisis Management at National Level
Crisis management is a critical organizational function. Failure can result in serious harm to stakeholders, losses for an organization and its very existence. A crisis is defined as a significant threat to operation that can have negative consequences if not handled properly. It can create three related threats 1) Public safety 2) Financial loss 3) Reputation loss. It damages the organization in terms of finance. The primary concern in a crisis has to be public safety. If failure to address public safety intensifies the damage from crisis reputation and financial concern are considered after public safety has been remedied. Barton (2001), Coombs (2007a), and Fearn –Banks (2001) have noted how a CMP saves time during a crisis by pre assigning tasks, pre- collecting some information, and serving as a reference source. Barton (2001) identifies the common members of the crisis team as a public relations, legal securities, operations, finance and human resources. Time saved because the team has already decided on who will do the basic tasks required in a crisis. Augustine(1995) notes that plans and teams are of little

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