Creative Concepts Portfoliio Essay

1626 Words Apr 30th, 2013 7 Pages
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of referencing techniques.
I have read and understood the Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism

Michael Connelly
47492295
21st February 2013
Megan Stroud

Table of Contents Page

* Declaration 1 * Introduction 3 * Magazine 1 4 * Advertisement 1 * Advertisement 2 * Advertisement 3 * Advertisement 4 * Magazine 2 6 * Advertisement 1 * Advertisement 2 * Advertisement 3 * Advertisement 4
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My goal is to show the characteristic elements of 4 advertisements from the magazine.

Advertisement 1

Advertisement 1 is for “POND’S” Day Cream, this is a product that is to be applied in the morning and to be left on ones skin the whole day. Characteristic elements of this advertisement are: * This product makes a promise to recipients of the advertisement, saying that: “POND’S flawless radiance™” “Adapts to your skin for Visibly Radiant Skin in just 7 days” * Using proof, in the form of a 7 day money back challenge/warranty. The advertisers claim that if one was to use this product for 7 days consecutively it would improve the appearance of one’s skin. * This advertisement makes references to a factual approach, by mentioning the product was “Formulated by POND’S Institute”, and that it is made “With GenActive™ Technology” this would lead one to think that this product is clinically tested. * At the bottom the advertisement makes references to facebook, twitter and the company’s website address, indicating that if you wanted to make contact with them you could through those channels.

Advertisement 2

Advertisement 2 is for “Justine Tissue Oil” this product is an oil that helps to reduce the appearance of stretch marks. The characteristic elements of

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