Wal-Mart: Business And Corporate Strategies

703 Words 3 Pages
Business and corporate strategies play an important role to achieve the desired goals of Walmart. If the correct strategies are implemented on the company, Walmart will have advantage over their competitors.
Business Strategy
A business strategy is a long-term course of action that is implemented to achieve a particular goal or objectives. Walmart uses cost leadership strategies and differentiation. Cost leadership strategies are implemented by Walmart and it helps to offer many different products or services at a lower price than their competitors. They establish competitive advantage on their products over their competitors by reducing their cost of operation and therefore offer their best prices to attract customers. Walmart can perform this action by looking for ways to reduce the operation costs by outsourcing their operations to other countries with lower wages and still make profit. Since Walmart reduces their operation costs, they can pass along to the customers a lower price, which benefits the customers and make them happy with their purchases. On the other hand, Walmart also offers differentiation strategy, which is a great business strategy. They provide products
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Ethics should be enforced in all employees to avoid fraud and to act with integrity on any business-related decisions and in life. Walmart has a strong ethics which has influenced on the huge growth and made the company what it is now. The founder of Walmart, Sam Walton, states, “Personal and moral integrity is one of our basic fundamentals and it has to start with each of us”. Walton’s quote indicates an important ethic for Walmart which is integrity and it tells that integrity should start with each of us. Walmart ethics states that the associates, directors and any third parties related to Walmart, should follow the code of ethics. Walton has three basic belief which are

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