Adorno And Horkheimer's Theory On Culture

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In our present time, the functions of our computer and mobile phones are getting better in creating highly sophisticated visual delivery systems that connect with the millions. It also emphasizes on just how central technology has been to the way renowned painter David Hockney works and creates his artworks. Hockney was recognized for his forty years career of producing paintings, drawings and prints with traditional and conventional materials however, now he too succumbs to technology by the use of his IPhone to draw and create his new series of artworks with his application brushes. With merely the pad of his thumb, he could send sequential studies of what he sees, in real time, to friends all over the world.

Fig 3. iPhone Drawing, 2009
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Adorno and Horkheimer were some of the first scholars to study and critique the conditions of culture, they talk about how in our present society, culture has inevitably became commoditized and changed into a mere medium of ideological domination and a fundamental means by which the industrialist request itself was kept up.
Early twentieth century people realized that mass media was indeed increasing rapidly and hence they took the opportunity to develop an entertainment that is steered towards money making with regards to the production and distribution of cultural products. This essentially made it more acessible and reachable to people.
This is because in the past, cultural products were unevenly distributed and circulated amongst mainly the middle class people however with this new advancement of technology in our time, the production and circulation of cultural goods will now be determined by the monopolist control of the cultural industry for means of
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This book touches on the aspect of helping people to understand, digest, and art people tell them. Afterwhich, I went on to further define and analyse those characteristics and see if it impacts the value of the art work and desirability over the years. I have also address topics like the different ways to value art, liquidity of art, and have also looked into the relationship between art and money. Furthermore, a comparison of the various aspects of the art market avails me to evaluate certain types of equities in order to better understand how value, collectability, saleability, and significance of those art market segments fluctuate over

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