In today’s day and age, consumers want personalization when they purchase products or services. The same holds true when surfing the internet. Consumer’s want faster more relevant searches to find the right information quicker. They want websites to remember their preferences or password for an individual experience the next time they visit the site. Cookies let companies respond to its online consumers by gathering and remembering their preferences. This gathering of information allows a company to personalize a site, which promotes a simpler and seamless user experience and potentially lead to more profits. For instance, cookies can remember a consumers past purchasing behavior and items recently viewed to offer future purchasing suggestions.
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The consumer needs to realize they are in control of what gets stored. If the consumer does not want their personal information tracked, they need to educate themselves when using the internet. For instance, many internet browsers offer the end user the ability to disabled cookies or clear cookies when exiting a browser. So every time you shut down the browser, cookies are deleted from the PC. Additionally the consumer can control privacy setting on their browser. They can disable the ability to capture information on forms, location, passwords or even turn off the pop-up from being received. By taking these action, the consumer will diminish their site and search experience but can feel more secure that their personal information is not being tracked in cyber space.
Additionally, companies like Google have taken responsibility for privacy concerns by putting the consumer in control of their privacy settings when they have a Google account. In Googles privacy policy, they provided their users with information on what is being collected, how it being collected and what they can do themselves to prevent personal data from being collected or shared.
Since the consumer is in control of their cookies and privacy setting when surfing the internet, there is no need to penalize or put restrictions on what is captured with internet cookies. Tracking cookies have much more helpful intentions. Many companies use tracking cookies to welcome the consumer back to their site and make their online experience much more
The consumer needs to realize they are in control of what gets stored. If the consumer does not want their personal information tracked, they need to educate themselves when using the internet. For instance, many internet browsers offer the end user the ability to disabled cookies or clear cookies when exiting a browser. So every time you shut down the browser, cookies are deleted from the PC. Additionally the consumer can control privacy setting on their browser. They can disable the ability to capture information on forms, location, passwords or even turn off the pop-up from being received. By taking these action, the consumer will diminish their site and search experience but can feel more secure that their personal information is not being tracked in cyber space.
Additionally, companies like Google have taken responsibility for privacy concerns by putting the consumer in control of their privacy settings when they have a Google account. In Googles privacy policy, they provided their users with information on what is being collected, how it being collected and what they can do themselves to prevent personal data from being collected or shared.
Since the consumer is in control of their cookies and privacy setting when surfing the internet, there is no need to penalize or put restrictions on what is captured with internet cookies. Tracking cookies have much more helpful intentions. Many companies use tracking cookies to welcome the consumer back to their site and make their online experience much more