BUSINESS RESEARCH METHODOLOGY AN EMPERICAL STUDY ON CONSUMER BUYING BEHAVIOR ON TWO WHLEERS.
India is the second largest producer of the two-wheelers. The two wheeler segments contribute the largest volume amongst all the segments in automobile industry. The country stands next to China and Japan in terms of production and sales respectively. The industry is growing at 30 % annually. It consists of three segments viz. scooters, motorcycles and moped. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they
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14. Haworth has found that powered two wheelers come in diverse forms and are used for a range of purpose in very different parts of the world. Challenges are associated with PTW users other road users road environment etc. 15. Welsh, Jonathan, the article focuses on two wheelers motorcycles launched by companies including Kawaski Motor corp. U.S.A; triumph motorcycles and Honda motor co. 16. Mitra, Kushan has found that reports on the declining sales in motorcycles sector in India 2006-2007 that compelled the manufacturers to cut down productions. 17. Chutinon Puttiwaint has found that almost 10% of the worlds motorcycle is used in Thailand this indicates that Thailand is the big market for motorcycle accessories in the world. 18. Yen-ching Sung has found that the effect of the learning process on consumers choice behavior for electric motorcycles in Taiwan. it is a new technological product so consumers need to gather all kinds of information preferred. 19. Dr.K.Mallikarjuna has found the consumer behavior towards two wheelers in the twin cities based on the four major factors of buying behavior. 20. Madhavan..N has reported about the despites the challenges faced by the TVS motors problem started with the failure of the first product launch in 2001 which had a multitude