Since the development of mass-production in the late 1800s, consumer culture was born. Through the analysis of consumer behaviour, shops were able to influence what their customers buy. Consumer behaviour is defined as the study of customers and the methods that they take to choose a product or service. Marketers spend millions of dollars in the research of consumer behaviour and the creation of consumer strategies. When a customer enters a store today, they are surrounded by an abundance of products, which then prompts a sense of scarcity. Companies use marketing strategies to encourage their customers to turn their wants into ‘needs’. Through these strategies, the companies are able to increase the sales on their products. This is how small
…show more content…
McDonald’s began as a diner in the 1950s, and as time progressed, they arguably became the biggest fast food industry in the world. McDonald’s target children as their primary audience and use many marketing strategies to appeal to them. They use fun, brightly coloured television commercials that feature characters such as Ronald McDonald the clown. They also sell ‘Happy Meals’ in which they include a toy and they also provide a playground at their restaurants to keep the children entertained. They fill their food with lots of sugar, which becomes addictive and makes children always want McDonald’s. Now they also include a variety of meal options that appeal to adults, including their McCafé menu and their ‘Create Your Taste’ menu. In their advertisements and menus, the photographs of the food are edited to appear much better than the real product in order to appeal to the consumers. McDonald’s use all of these marketing strategies to attract a large number of customers and increase their …show more content…
Just like the previous companies, supermarkets such as Woolworths also use marketing strategies to attract customers and increase their sales. Woolworths sell a range of goods including fresh produce, stationary, and clothes. The company uses the colour green and the slogan ‘the fresh food people,’ to enhance the perception of fresh produce. Supermarkets such as Woolworths provide large trolleys. The sense of scarcity is triggered if their trolley is not full, and they are then persuaded to buy more than they initially intended. Whilst the customers are shopping they can hear the current sales over the radio. The company use the ends of the aisles for their current promotions with big signage. Many customers often believe that these promotions are better than what they probably are, and are therefore more persuaded to buy the product. Studies have also proven that products that are placed on the middle shelves, particularly around the average adult eye level, are bought more frequently. This is why big brands like Coca-Cola are generally sold on the middle shelves and closer to the front of the store. However, everyday products such as milk are placed in the back of the store. This is used intentionally to make customers walk through the store and perhaps be enticed by more
McDonald’s began as a diner in the 1950s, and as time progressed, they arguably became the biggest fast food industry in the world. McDonald’s target children as their primary audience and use many marketing strategies to appeal to them. They use fun, brightly coloured television commercials that feature characters such as Ronald McDonald the clown. They also sell ‘Happy Meals’ in which they include a toy and they also provide a playground at their restaurants to keep the children entertained. They fill their food with lots of sugar, which becomes addictive and makes children always want McDonald’s. Now they also include a variety of meal options that appeal to adults, including their McCafé menu and their ‘Create Your Taste’ menu. In their advertisements and menus, the photographs of the food are edited to appear much better than the real product in order to appeal to the consumers. McDonald’s use all of these marketing strategies to attract a large number of customers and increase their …show more content…
Just like the previous companies, supermarkets such as Woolworths also use marketing strategies to attract customers and increase their sales. Woolworths sell a range of goods including fresh produce, stationary, and clothes. The company uses the colour green and the slogan ‘the fresh food people,’ to enhance the perception of fresh produce. Supermarkets such as Woolworths provide large trolleys. The sense of scarcity is triggered if their trolley is not full, and they are then persuaded to buy more than they initially intended. Whilst the customers are shopping they can hear the current sales over the radio. The company use the ends of the aisles for their current promotions with big signage. Many customers often believe that these promotions are better than what they probably are, and are therefore more persuaded to buy the product. Studies have also proven that products that are placed on the middle shelves, particularly around the average adult eye level, are bought more frequently. This is why big brands like Coca-Cola are generally sold on the middle shelves and closer to the front of the store. However, everyday products such as milk are placed in the back of the store. This is used intentionally to make customers walk through the store and perhaps be enticed by more