The Supermarket: Prime Real Estate Summary

In “The Supermarket: Prime Real Estate” assay, the author main point is to provide a clear illustration of how supermarket operate, why does each of them is laid out much like another. The author also mentions how large amount of research have done of how to design supermarket. She also add that overall, supermarket design follows fundamental rules, all of them based firmly on extensive research; Place the highest-selling food departments in the parts of the store that get the greater flow of traffic, Use the aisle nearest the entrance for items that sell especially well on impulse or look or smell enticing, Use displays at the ends of aisles for high-profit, place high-profit center –aisle food items sixty inches above the floor where they …show more content…
Many researches to understand customer behavior, and the strategy to place products place in specific aisles of the supermarket to motivate customers to buy more. In one side, we see an industry that have done enough research to have a very good understanding of how to attract customer to buy as much product as possible. Each aisle is designed to catch the attention of the consumer and to motive them to buy more that they have plan to buy. The author present this way “You could, of course, bring a shopping list, but good luck sticking to it. Even with a list, most shoppers pick up two additional items for every item on it”. All of this, the consumer power (demand) that the supermarket create provide the supermarkets with a “Prime Real Estate” power. As she points out, “Which products get the prime space? Stores also collect revenue by “renting” real estate to the companies whose products they sell. This unsavory system puts retail food stores in firm control of the marketplace”. This provide supermarket with a powerful tools to be able to control Supply and …show more content…
This give the supermarket the power to control no only the demand but also the supply. My point is that one supermarkets control the demand, this provide them with the power to determine which product get the prime space and this is the main point of this assay “The Supermarket: Prime Real Estate” and how the demand that the supermarkets have been able to gain, allow them to choose which product to place in their aisles “by renting real estate to the companies whose products they sell. Product placement depends on a system of “incentives” that sometimes sound suspiciously like brides. But the true is that because they control the demand, this allow them to control the