Texas Tech University, Christopher Powell, August 2014
14
established conferences, and eventually from the conferences to the NCAA in the 1910
(Smith, 1987)
, the 21st saw the control of collegiate athletics shift yet again in favor of the guidance and leadership of the university presidents
. The power dynamic in collegiate athletics has seen both the NCAA and u niversity presidents (i.e. univ ersities) rise in power, while the college athletes they serve are left without a representative voice.
The NCAA of Today
What started as few schools concerned for safety of college athletes has exploded into the modern day s pectacle of the Final Four, bowl games, and national championships that fans recognize as college athletics. Over the past …show more content…
Currently, the NCAA has an agreement with Turner Broadcasting and CBS Sports for broadcasting rights to the Division I Men’s Basketball Champion ship that will generate $10.8 billion in revenue for the NCAA over a 14
-
year span (ncaa.org, accessed
December 16, 2013). During the 2011
-
12 operating period, the most recent year for
Texas Tech University, Christopher Powell, August 2014
15
which audited numbers are available, the NCAA generated revenue in exces s $871.6 million, most of which came from the rights agreement with Turner/CBS Sports
(ncaa.org, accessed December 16, 2013). With a newly negotiated rights agreement with
CBS Sports and Turner Broadcasting, revenue for 2012
-
13 is projected at $797 million …show more content…
For the 2011
-
12 fiscal year, of the
$871.6 million in net revenue the NCAA brought in,
$503 mi llion (about 62 percent) was distributed among conferences and schools through six different financial programs: $134.7 million was allocated for the Grants
-
in
-
Aid Fund that promotes financial aid for education by awarding more dollars to schools with the most grants
-
in
-
aid;
$66.1 million was given to the Student Assistance Fund, a combination of the College athlete Opportunity ($51 million) and Special Assistance ($15.1 million) Funds, which assist college athletes with special financial needs; The Sports
Sponsorship Fund that encourages institutions that sponsor and support nonrevenue sports received
$
67.3 million; The Academic
Enhancement Fund, designed to enhance academic
-
support programs at Division I member institutions (i.e. tutorial services, equipme nt, supplies and additional personnel), received $24.6 million; and finally, The Basketball Fund which rewards long
-
term performance in the Division I Men’s Basketball Championship was given the most money at $202 million
(ncaa.org, accessed December 16, 2
013)
.
Texas Tech University, Christopher Powell, August 2014
14
established conferences, and eventually from the conferences to the NCAA in the 1910
(Smith, 1987)
, the 21st saw the control of collegiate athletics shift yet again in favor of the guidance and leadership of the university presidents
. The power dynamic in collegiate athletics has seen both the NCAA and u niversity presidents (i.e. univ ersities) rise in power, while the college athletes they serve are left without a representative voice.
The NCAA of Today
What started as few schools concerned for safety of college athletes has exploded into the modern day s pectacle of the Final Four, bowl games, and national championships that fans recognize as college athletics. Over the past …show more content…
Currently, the NCAA has an agreement with Turner Broadcasting and CBS Sports for broadcasting rights to the Division I Men’s Basketball Champion ship that will generate $10.8 billion in revenue for the NCAA over a 14
-
year span (ncaa.org, accessed
December 16, 2013). During the 2011
-
12 operating period, the most recent year for
Texas Tech University, Christopher Powell, August 2014
15
which audited numbers are available, the NCAA generated revenue in exces s $871.6 million, most of which came from the rights agreement with Turner/CBS Sports
(ncaa.org, accessed December 16, 2013). With a newly negotiated rights agreement with
CBS Sports and Turner Broadcasting, revenue for 2012
-
13 is projected at $797 million …show more content…
For the 2011
-
12 fiscal year, of the
$871.6 million in net revenue the NCAA brought in,
$503 mi llion (about 62 percent) was distributed among conferences and schools through six different financial programs: $134.7 million was allocated for the Grants
-
in
-
Aid Fund that promotes financial aid for education by awarding more dollars to schools with the most grants
-
in
-
aid;
$66.1 million was given to the Student Assistance Fund, a combination of the College athlete Opportunity ($51 million) and Special Assistance ($15.1 million) Funds, which assist college athletes with special financial needs; The Sports
Sponsorship Fund that encourages institutions that sponsor and support nonrevenue sports received
$
67.3 million; The Academic
Enhancement Fund, designed to enhance academic
-
support programs at Division I member institutions (i.e. tutorial services, equipme nt, supplies and additional personnel), received $24.6 million; and finally, The Basketball Fund which rewards long
-
term performance in the Division I Men’s Basketball Championship was given the most money at $202 million
(ncaa.org, accessed December 16, 2
013)
.
Texas Tech University, Christopher Powell, August 2014