Cognitive Dissonance Is A Situation Involving Conflicting Attitudes, Beliefs, And Behaviors
Where did it come from?
Cognitive dissonance was first investigated by Leon Festinger in 1957. It arose out of an member observation study of a cult which believed that the earth would be exterminated by a flood, and what happened to its members- particularly the really committed ones who gave up everything to work for the cult- then became severely disappointed when it did not happen. The committed ones continued to look over and re-interpret the evidence while the fringe member realized that they just made a fool out of themselves.
How attitude change takes place?
Something must change to become balanced again. Dissonance can be reduced in one of three ways.
First, the person can change one or more of their attitudes, beliefs, or behaviors to make the relationship between two elements a single constant one. However, this mode frequently forms problems for people because it is difficult for a…