Where did it come from?
Cognitive dissonance was first investigated by Leon Festinger in 1957. It arose out of an member observation study of a cult which believed that …show more content…
Such a sex before marriage, christians believe its wrong and when you go to do it you will feel guilty. However, the world it says its okay and everyone else is doing it so, you think well it can 't be that bad.
The final way to reduce dissonance is to reduce the importance of the belief, or attitude. A person could make himself think “everyone is going to die might as well die having fun and living on the edge” or something such as Y.O.L.O ( you only live once). In other words, the person might as well do it and get in trouble then wait and not do it at all. By doing this, the person would be decreasing the importance of the dissonant cognition.
The theory never once stated that it will work, only that people in a state of cognitive dissonance will take steps to reduce their dissonance. One point that theorist have discovered is that people will go to drastic measures to reduce dissonance. This theory has been researched by many people in a number of situations to discover the basic idea in more detail. Various factors have been discovered and have been found to play an important role in attitude change.
This research can be divided into three main