Cognitive Dissonance And Forced Compliance Behavior
Where did it come from?
Cognitive dissonance was first investigated by Leon Festinger in 1957. It arose out of an member observation study of a cult which believed that the earth would be exterminated by a flood, and what happened to its members- particularly the really committed ones who gave up everything to work for the cult- then became …show more content…
Forced Compliance Behavior
When you are forced to do something you don 't want to do, dissonance is created between their cognition and behavior. Forced compliance occurs when you perform an act that is inconsistent with your beliefs. This behavior can not be changed because it has already happened, however you can re-evaluate the situation and try to make yourself not feel as bad.
Life is made up of decisions, and out of decisions come dissonance. For example, you are offered a job that pays great and you will not have to pay rent or any house bills however, that job is far away from your family. If you take that job you will have to leave your family but if you do not take the job you lose all of the benefits. Either way you have a sense of dissonance. So, you have to make a decision. This is known as “spreading apart the alternatives”. Which means you increase the attractiveness of a chosen alternative and decrease the attractiveness of the rejected alternative.