Cognitive Dissonance And Forced Compliance Behavior

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Cognitive dissonance is a situation involving conflicting attitudes, beliefs, and behaviors. This leads to discomfort which leads to the changing of one 's attitudes, beliefs, or behaviors to reduce discomfort and restore balance. For example pre-marital sex. Being raised with Christian values but wanting to have sex even though it 's morally wrong. People tend to seek consistency in their life. So when they come to a problem, such as sex before marriage, they stumble upon an inconsistency which they are forced to reconcile their beliefs in order to feel balanced again.

Where did it come from?

Cognitive dissonance was first investigated by Leon Festinger in 1957. It arose out of an member observation study of a cult which believed that the earth would be exterminated by a flood, and what happened to its members- particularly the really committed ones who gave up everything to work for the cult- then became
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Forced Compliance Behavior

When you are forced to do something you don 't want to do, dissonance is created between their cognition and behavior. Forced compliance occurs when you perform an act that is inconsistent with your beliefs. This behavior can not be changed because it has already happened, however you can re-evaluate the situation and try to make yourself not feel as bad.

Decision Making

Life is made up of decisions, and out of decisions come dissonance. For example, you are offered a job that pays great and you will not have to pay rent or any house bills however, that job is far away from your family. If you take that job you will have to leave your family but if you do not take the job you lose all of the benefits. Either way you have a sense of dissonance. So, you have to make a decision. This is known as “spreading apart the alternatives”. Which means you increase the attractiveness of a chosen alternative and decrease the attractiveness of the rejected alternative.

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