The Coca-Cola Company is an American ancient multinational beverage business organization and manufacturer, retailer, and marketer of nonalcoholic drinks concentrates and syrups (wikipedia.org, n.d).
Coca Cola was invented in May 1886, by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton discovered the Coca Cola formula in a three legged brass kettle in his backyard. Frank Robinson is the one who recommended the name (Aboutcom, 2015).
Doctor Pemberton invented many drugs as a pharmacist but he didn’t gain money from any of them. He fought in the Civil War and once the war ended he made his mind and decided to invent something that would bring him commercial success. …show more content…
The main objectives for the Coca-Cola Company are to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow's world. By having these objectives, it forms the foundation for companies in the decision making process.
Market structure of the company:
In oligopoly market effort such as branding, advertising, business expansion is very core. Since the price battle cannot be done in oligopoly market, a firm must be able to make moves in non-price battle. To gain the competitive advantages in the long run, Coca Cola need to take care about their advertisement and sponsorship program, developing the research and development, keep expanding their market; specially the location where Pepsi Co. gain more sales compare to Coca Cola. Coca Cola Company is one of the successful firms in oligopoly market, their effort to be existence in the market has leaded them to the top of beverage market until now (Ukessayscom, 2015).
This statistic highlights the market share of leading carbonated beverage companies worldwide as of 2015. The carbonated soft drink market was dominated by the Coca-Cola Company, …show more content…
- State Of Technology: Because of the continuous change in technology in the production process, the cost of production will decrease and because of that the supplier will have the ability to supply more at the same price.
- Number Of Consumers: There is a large number of people who consume Coca-Cola therefore the suppliers will have to supply more to provide enough amount for the large number of consumers.
Shift In Supply Curve: (Leftward shift- Rightward shift).
Leftward shift: it occurs when the supplier produces less at the same price. For example a decrease in the supply of sugar, owing to increase in price and excessive exports of sugar results in decrease in production of Coca-Cola.
Rightward Shift: It occurs when the supplier is willing to supply more at the same price. For example due to the improvement in technology the cost of production will decrease therefore the suppliers will have the ability to supply more at the same price (Slidesharenet, 2015).