The Students’ Responses
The challenge became very popular amongst students since they grew up with the Internet and was already comfortable posting pictures and sharing everything with their friends on Facebook. Nonetheless, students that uploaded their pictures for this challenge believed that if they behaved impetuously or if the young women dressed in indecent clothes that it would attract the attention of the judges and other Facebook users. Soon after, students were posting photos of themselves abusing alcohol and being in “outrageous situations”(TEXTBOOK) .
The students that were not taking part in the challenge were embarrassed to have their university being part of this absurd challenge. For example, Memorial University of Newfoundland was the leading university in the challenge, and the students that did not take part in the challenge felt that it was unfair for the entire university to be labeled as a party school, when in reality there were many students that were working hard to obtain other titles. Some …show more content…
In fact, many university administrators criticized the challenge and stated that it “promote[d] irresponsible drinking” (bla). Moreover, universities and colleges were at unease seeing that making Molson’s list of top party schools was giving them a bad reputation. Many of the administrators also argued that students that took part in the challenge might have been too young to legally consume alcohol, which led to the Molson Company being in hot water.
University of Western Ontario was offended to be in 8th place, owing to the fact that they showed importance and focused on student experience. St. Francis Xavier University and McMaster University expressed that Molson’s approach to getting the students’ attention was “cheap marketing” and that they had never thought that a well-known successful company like the Molson Company would “stoop to such a … way of doing
The challenge became very popular amongst students since they grew up with the Internet and was already comfortable posting pictures and sharing everything with their friends on Facebook. Nonetheless, students that uploaded their pictures for this challenge believed that if they behaved impetuously or if the young women dressed in indecent clothes that it would attract the attention of the judges and other Facebook users. Soon after, students were posting photos of themselves abusing alcohol and being in “outrageous situations”(TEXTBOOK) .
The students that were not taking part in the challenge were embarrassed to have their university being part of this absurd challenge. For example, Memorial University of Newfoundland was the leading university in the challenge, and the students that did not take part in the challenge felt that it was unfair for the entire university to be labeled as a party school, when in reality there were many students that were working hard to obtain other titles. Some …show more content…
In fact, many university administrators criticized the challenge and stated that it “promote[d] irresponsible drinking” (bla). Moreover, universities and colleges were at unease seeing that making Molson’s list of top party schools was giving them a bad reputation. Many of the administrators also argued that students that took part in the challenge might have been too young to legally consume alcohol, which led to the Molson Company being in hot water.
University of Western Ontario was offended to be in 8th place, owing to the fact that they showed importance and focused on student experience. St. Francis Xavier University and McMaster University expressed that Molson’s approach to getting the students’ attention was “cheap marketing” and that they had never thought that a well-known successful company like the Molson Company would “stoop to such a … way of doing