Case Study Of Dunkin Donuts
Weakness: not local brand; a lot of local competitors; no obvious price advantage; the number of branch
Opportunity: the habit of eating sweet food and drinking coffee in UK.
Threat: replaced by local brand because of no significant price advantage and low Brand recognition
5. 4 P’s Analysis
Product: high quality coffee and baked dessert food; Star products: American coffee, ice coffee, donuts and bagels; develop new product fit to taste of local people.
Place: near the school, city centre, near the railway station, near the Residential areas and near the stadium.
Price: parity price, because our target customers are almost all people, especially students, workers and common people
Promotion: advertised by TV, radio, website and other media channels, increase brand recognition among the local people; VIP card; free delivery;
6. Conclusion and