Case study of Dell Essay examples

17115 Words 69 Pages
Cardiff Metropolitan University

London School of Commerce

Subject Title: Integrated Case Study -- Dell

Semester: Semester Three
Student: FEI WU
LSC ID: L0227CHSY1013
University ID: 20066978
Supervisor: Dr. Rajendra Kumar
19/09/2014

Acknowledgement
This report is fully of supports from my parents. They give me not only financial support but also materials mentally. My sincere supervisor, to my tutor, Dr. Rajendra Kumar, whose professionalism, provided his opportunity, patience to encourage me. And then I can finish this report successfully. Every time his value feedbacks and suggestions are constructive to my writing. At last, I would like to thank to my University to give me a great chance to improve my education, and it will bring
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Firstly: the commercial computer industry. Dell's main competitors are IBM, HP, and SUN. Before the mid-1990s, Dell never considered entering this market, but now, Dell has begun to enter the server market gradually. Its low server market share was over the industry leader Compaq in just three years time, with a 31% share topped the list. Their main secret is to follow the industry standard, to ignore the distinction between product manufacturers to the best of their ability, therefore, Dell's products became to the general- computing products. Secondly: the storage systems. Dell's main competitors are EMC, Hitachi and Hewlett-Packard. Generic products in this area is good, it is one of the main areas of Dell, however, Dell has less experience in the field, which led the company to expand in this area faced setbacks, fortunately Dell adjustments strategy in time, alliances with industry leader EMC actively promote the EMC product standards, so Dell quickly reversed the unfavourable situation, get the customer's recognition and support. Thirdly: the network exchange product areas. Dell's main competitors are Cisco Systems, Enterasys, Nortel Networks and 3Com. In the exchange network market, Dell's main direction is routers and switches. Currently, Dell’s pace in this field has become more cautious. Fourthly: the service areas. Dell's competitors include

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