Steve Jobs Sparknotes

7115 Words 29 Pages
Register to read the introduction… It was there that Wozniak came up with the idea for the modern personal computer - keyboard, screen and computer all in one package. While Wozniak initially wanted to give away his design for free, Jobs found a way to profit from Wozniak’s incredible invention. “Every time I’d design something great, Steve would find a way to make money for us,” said Wozniak.

With $1300 of start-up capital, Wozniak and Jobs decided to start Apple Computer. Jobs happened to be coming back from an apple orchard on the day they needed a name for the company, and Apple stuck. Wozniak and Jobs labored for a month to build a hundred computers, sold half of them to a local computer dealer, and the other half to their friends and other customers. Within thirty days, Apple was
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However, he also competed within his own company, and competed with the Lisa team to ship his product faster. Although the Lisa shipped first, it ultimately flopped because of its modest features, and Apple was left to rely on the Macintosh for its future. Meanwhile, Jobs insisted on having full control of every aspect of the Macintosh project. “Jobs is a strong-willed, elitist artist who doesn’t want his creations mutated inauspiciously by unworthy programmers. It would be as if someone off the street added some brush strokes to a Picasso painting or changed the lyrics to a Dylan song,” wrote Dan Farber, an editor at …show more content…
When Toy Story finally premiered, it became the top grossing film of the year and opened to rave reviews from critics. Despite the success, Jobs worried about not having control of the movie and decided Pixar needed an IPO to fund their own projects. Jobs started out the year hoping to sell Pixar to recoup his $50 million investment; by the time the markets closed on the day of the IPO, Jobs’ 80% stake was worth $1.2 billion. With Pixar now well funded, Jobs went on to strike a deal with Disney’s Michael Eisner in which Pixar and Disney would have equal branding and equal sharing of profits.

Chapter 23: The Second Coming

NeXT never made a dent in the computing industry because of its high cost and small library of software. Meanwhile, Sculley was running Apple into the ground as he presided over diminishing profits and market share. By 1996, Apple was openly floundering with its stock price down to around $14, and they had gone through a few CEO’s before settling on Gil Amelio, who had come from National Semiconductor.

Amelio needed some fresh ideas for Apple and eventually chose to acquire NeXT over its rival Be. At first it was unclear what role Jobs would have at Apple, and eventually Amelio and Jobs settled on simply calling him an “advisor.” From that point on, Jobs would have to choose how

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