Case Study 1 SodaStream Essays
Yvette red Your final writeup should take the form of a business report that includes an executive summary, analysis section, alternative(s) identification, and recommendation(s). Your executive summary should be no more than 2 pages and the analysis, alternatives and recommendation sections should not exceed 8 pages. Your report can be less than 10 pages, but the maximum length of your writeup is 10 pages, not including a cover page and illustrations. You may add as many charts, graphs or illustrations as you need to reinforce your analysis. 1. Please use a font size of 11 or 12. Also, submit your case as a Word document not a PDF. This is easier for me to make comments …show more content…
Johansson, who has been a consumer for 5 years. As of their 2014 guidance update they were expecting their 2014 revenue to increase by 15%, EBITDA to increase by 11%, and a net income increase of 3%.
****ASHLEY PLEASE ADD REFERENCES AS TO WHERE EACH PIECE OF INFO
CAME FROM UNDER BUSINESS STRATEGY. To look for changing trends such as: increased interest in “green” products, health concerns, and society’s changing attitude towards frugality.
Revolutionize the beverage industry empowering people with simple, creative, fun ways to make and enjoy betterforyou, bottlefree bubbly beverages.”
Goals for 2015: 1) New packaging and consumer message. 2) Operational improvements alongside and increase in manufacturing capacity. 3) Streamline distribution lines.
(Not all 4 guide questions have to stay under this section)
What is the structure of the US carbonated soft drink market?
As of 2011, 66% of the carbonated soft drink (CSD) market was dominated by
CocaCola, PepsiCo, and Dr. Pepper Snapple Group. These three groups held the top
10 brand names, as well as a large portion of the market share. CocaCola and Pepsi have been in strong competition for many decades. Dr. Pepper Snapple Group chose to take hold of the flavor segment of the market instead of going headtohead with