Case Study 1 SodaStream Essays

5797 Words Mar 27th, 2015 24 Pages
Danielle­ blue Jennifer­
Yvette­ red Your final write­up should take the form of a business report that includes an executive summary, analysis section, alternative(s) identification, and recommendation(s). Your executive summary should be no more than 2 pages and the analysis, alternatives and recommendation sections should not exceed 8 pages. Your report can be less than 10 pages, but the maximum length of your write­up is 10 pages, not including a cover page and illustrations. You may add as many charts, graphs or illustrations as you need to reinforce your analysis. 1. Please use a font size of 11 or 12. Also, submit your case as a Word document not a PDF. This is easier for me to make comments
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The company has their very own celebrity global ambassador, Scarlett
Johansson, who has been a consumer for 5 years. As of their 2014 guidance update they were expecting their 2014 revenue to increase by 15%, EBITDA to increase by 11%, and a net income increase of 3%.
CAME FROM UNDER BUSINESS STRATEGY. To look for changing trends such as: increased interest in “green” products, health concerns, and society’s changing attitude towards frugality.

Revolutionize the beverage industry ­ empowering people with simple, creative, fun ways to make and enjoy better­for­you, bottle­free bubbly beverages.”
Goals for 2015: 1) New packaging and consumer message. 2) Operational improvements alongside and increase in manufacturing capacity. 3) Streamline distribution lines.

(Not all 4 guide questions have to stay under this section)

What is the structure of the US carbonated soft drink market?
As of 2011, 66% of the carbonated soft drink (CSD) market was dominated by
Coca­Cola, PepsiCo, and Dr. Pepper Snapple Group. These three groups held the top
10 brand names, as well as a large portion of the market share. Coca­Cola and Pepsi have been in strong competition for many decades. Dr. Pepper Snapple Group chose to take hold of the flavor segment of the market instead of going head­to­head with

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