In the article it explains how people feel when they have a choice for an experiential situation. “Would you rather have two weeks vacation, or four weeks? People choose four weeks with little hesitation”. This explains the better the experience sounds, the more people want to do it.
More important than the first quote, this quote explains how buying material things are more important than experiential things. “If you buy a tangible thing, a couch, at least you’ll have it for a long time”. This describes that