Business Analysis Part I Essay

1220 Words Dec 6th, 2012 5 Pages
Business Analysis Part I
MGT 521

Business Analysis Part I
Ford Motor Company was founded in Dearborn, Michigan in 1903 by a gentleman named Henry Ford. Henry Ford started Ford Motor Company with $28,000 and a big dream. He had a dream of creating a horseless carriage. His dream eventually turned into the Ford model T which he sold more than 15 million between the years 1908 and 1927. Ford is most known for developing assembly line production which revolutionized the automobile industry. This technique is not only still used today, and has only grown with modern advancements in technology. Ford would be amazed at the production in one of his plants today.
109 years later Ford Motor Company has over 166,000 employees working in 70
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They have a lot of good things going for them which I believe will allow them to sustain for another 100 years. The strongest point is their engineering and development departments. Ford has always been a global leader and innovator in the automobile industry. This is still true today with the development of new models and especially the hybrid and electric cars they are producing. Ford continues to be a leader in the hybrid race for the most fuel efficient environmentally friendly vehicles in the industry.
A press release from Ford on June 26, 2012 states “Ford further grows customers’ power of choice, offering eight U.S. vehicles that deliver 40 mpg or more – double its number versus 2011 and more than any other full-line automaker.” (Ford Motor Company, 2012) This shows that Ford still has top engineers and is staying at the forefront of the industry. Ford also has plans to triple its number of electrified vehicles by 2013 to 6 which will allow them to stay competitive with choices and efficiency which customers are seeking.
One of the biggest threats to Ford is the competition getting stronger. Back when Henry Ford started Ford Motor Company he was the only game in town and didn’t have the same competition for the Model T that his company has today. With the way the economy is today consumers are shopping around and are more educated and aware of warranties and recalls than in the past. This

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