Attracting and retaining homeowner-clients is essential to building a thriving property management (PM) business. Understanding client expectations empowers real estate professionals to craft a business plan that appeals to both intrinsic and external values. Today, advanced technology supports value-based marketing and service strategies that enable administrators to meet client expectations and achieve PM business goals.
This eBook outlines a few common expectations and the role technology plays in building long-term relationships.
Attracting Homeowners with Intentional Marketing
Before you an build a long-term relationship (attract clients who are anxious to renew the contract every year), you must decide what type of property you want …show more content…
Multifamily and single-family properties also require routine inspection to make sure landscaping is healthy, there are no safety issues like cracks in sidewalks that could cause a fall and all security cameras and lights are operational. Mobile apps that facilitate efficient annual inspections are an excellent tool to demonstrate to homeowners that you have plans in place to protect their assets. A pre-move in video also protects owners if a non-renewing tenant disputes damage when the lease term expires. If you have a monthly or quarterly schedule for inspecting security lights, cameras and smoke/carbon monoxide detectors inside rental homes, post that information on your web pages and use your portals to communicate inspection …show more content…
Web-based technology that supports online applications and electronic lease signing via mobile devices is an excellent way to get the deal closed immediately after showing the property. Your property owners also want to know when you initiate renewal efforts. An ideal property management tool-box has scheduling options that help you reach out to tenants sixty to ninety days before the lease anniversary date so you can either renew the lease before the expiration date or start marketing the soon-to-be available
This eBook outlines a few common expectations and the role technology plays in building long-term relationships.
Attracting Homeowners with Intentional Marketing
Before you an build a long-term relationship (attract clients who are anxious to renew the contract every year), you must decide what type of property you want …show more content…
Multifamily and single-family properties also require routine inspection to make sure landscaping is healthy, there are no safety issues like cracks in sidewalks that could cause a fall and all security cameras and lights are operational. Mobile apps that facilitate efficient annual inspections are an excellent tool to demonstrate to homeowners that you have plans in place to protect their assets. A pre-move in video also protects owners if a non-renewing tenant disputes damage when the lease term expires. If you have a monthly or quarterly schedule for inspecting security lights, cameras and smoke/carbon monoxide detectors inside rental homes, post that information on your web pages and use your portals to communicate inspection …show more content…
Web-based technology that supports online applications and electronic lease signing via mobile devices is an excellent way to get the deal closed immediately after showing the property. Your property owners also want to know when you initiate renewal efforts. An ideal property management tool-box has scheduling options that help you reach out to tenants sixty to ninety days before the lease anniversary date so you can either renew the lease before the expiration date or start marketing the soon-to-be available