Platinum Luxury Realty Firm Case Study

Case Study Platinum Luxury Realty Firm (PLRF), is an upscale real estate firm located in an upscale coastal community. Platinum Luxury Realty Firm has two locations, featuring both upscale sales and rentals. There are there is one office manager, two brokers in charge, one at each location, there is a total of 4 receptionists, 2 graphic designers/social media experts, and a total of 15 licensed real estate agents working in both offices. There has been a lack of cohesion among the staff, with little continuity in the experience of the clients, with complaints reported to the office manager. PLRF’s mission statement is “Exceptional properties & individuals, artfully matched, for a phenomenal happily …show more content…
Therefore, a consultant with a working knowledge of these effective business practice is paramount to successfully addressing the business aspect of the project, therefore, allowing the consultant the ability to focus on the complexities of the dynamic personalities and their impact on the implementation of the plan (Cataldo, Raelin, & Lambert, 2009). PLRF fails to have basic office procedures implanted, allowing the consultant the ability to build structured office operation protocol into place (Schein, 2003). Whereas, this is a more labor intensive process, it proves to be overall more productive for the project as you are not forced to break poor office protocols (Kahn, 2012). Therefore, implanting the office protocols for PLRF will alter their business profoundly, fostering an efficient, effective, professional work environment, decreasing stress, and increasing productivity and …show more content…
The general operation of the offices and daily protocols can be observed for working patterns, by identifying theses daily interactions, the consultant is able to incorporate the necessary changes into the daily activities. By obtaining this knowledge the consultant can seamlessly incorporate protocols into existing work patterns, increasing efficiency and effectiveness. Employing the emergent strategy to the complex personality dynamic of the sales team at PRLF, can prove to be challenging as the consultant would have limited time with each realtor (Keegan, 2015). The ability to discern patterns requires keen observation skills and the time needed to obtain this intel. Therefore, the emergent strategy would be less effective in the evaluation of the sales team, resulting in a lackluster assessment, with a subpar result’s. Whereas, the emergent strategy is best used with companies that are aware of the patterns that both work and do not work (Keegan, 2015). Therefore, the emergent strategy can be applied to this project, in a less effective