1. Identify three key characteristics of the marketing concept.
Concerned with the identification of the customer’s needs.
Organisations must make sure that they know exactly what their customers need if they want to survive and make a profit. Britvic show that they do this as the owner of the organisation found out that customers needed a cheap way to get Vitamin C, by doing this he managed to make bottles of juice with Vitamin C that stayed fresh for longer.
All functions responsible for customer satisfaction.
Britvic have shown that each department has a different function but they are all working towards the same aim- customer satisfaction. We can see that the marketing section of the organisation is looking to find out how they can retain …show more content…
Explain Britvic’s micro and macro environment.
Micro
A micro environment helps show how an organisation can serve its customers. Britvic have many competitors so they therefore need to collect market research, this means that they can produce the best drink to attract new and old customers to buy their product, due to the amount of competition this should make Britvic work as hard as possible to create the best product.
Suppliers are also another micro environment factor within Britvic. Britvic need the supplier as without it they wouldn’t have a product to sell. The organisation needs the supplier to produce a good quality product in time so that they can be sold but also so that they don’t run out of products. If this was to happen they could lose customers.
Macro
Social environment is a factor of macro environment. The factors within social environment effect customers’ needs and wants. Due to trends, many consumers wanted a drink with Vitamin C so therefore Britvic produced some. As Britvic provided what the customer wanted it should maximise their …show more content…
Explain why market research and the information gathered are important to an organisation like Britvic.
Qualitative research
This is used to get reasons, opinions and motivation. It’s also used to find out about trends and peoples thoughts on them. Examples used to collect this information include, focus groups, observations and individual interviews.
Britvic could use focus groups to collect information. A focus group is a discussion between a selected group of people and an experienced researcher. People will be asked for their view on the organisations products. This can then help get an idea on what the public think about the product. This then means Britvic can work on what the public believe the product needs to improve on, by trying to change that they can increase sales.
Quantitative Research
This is used to collect facts and statistics. Quantitative research uses the facts and statistics to find a pattern within the research. You can collect this information by conducting online surveys, face-to-face interviews, paper surveys and
Concerned with the identification of the customer’s needs.
Organisations must make sure that they know exactly what their customers need if they want to survive and make a profit. Britvic show that they do this as the owner of the organisation found out that customers needed a cheap way to get Vitamin C, by doing this he managed to make bottles of juice with Vitamin C that stayed fresh for longer.
All functions responsible for customer satisfaction.
Britvic have shown that each department has a different function but they are all working towards the same aim- customer satisfaction. We can see that the marketing section of the organisation is looking to find out how they can retain …show more content…
Explain Britvic’s micro and macro environment.
Micro
A micro environment helps show how an organisation can serve its customers. Britvic have many competitors so they therefore need to collect market research, this means that they can produce the best drink to attract new and old customers to buy their product, due to the amount of competition this should make Britvic work as hard as possible to create the best product.
Suppliers are also another micro environment factor within Britvic. Britvic need the supplier as without it they wouldn’t have a product to sell. The organisation needs the supplier to produce a good quality product in time so that they can be sold but also so that they don’t run out of products. If this was to happen they could lose customers.
Macro
Social environment is a factor of macro environment. The factors within social environment effect customers’ needs and wants. Due to trends, many consumers wanted a drink with Vitamin C so therefore Britvic produced some. As Britvic provided what the customer wanted it should maximise their …show more content…
Explain why market research and the information gathered are important to an organisation like Britvic.
Qualitative research
This is used to get reasons, opinions and motivation. It’s also used to find out about trends and peoples thoughts on them. Examples used to collect this information include, focus groups, observations and individual interviews.
Britvic could use focus groups to collect information. A focus group is a discussion between a selected group of people and an experienced researcher. People will be asked for their view on the organisations products. This can then help get an idea on what the public think about the product. This then means Britvic can work on what the public believe the product needs to improve on, by trying to change that they can increase sales.
Quantitative Research
This is used to collect facts and statistics. Quantitative research uses the facts and statistics to find a pattern within the research. You can collect this information by conducting online surveys, face-to-face interviews, paper surveys and