Essay about Book Summary and Review: Going Public by Samuel Kernell

1913 Words Mar 25th, 2012 8 Pages
Going Public: New Strategies of Presidential Leadership by Samuel Kernell

OVERALL:
Presidents use sympathetic crowds rally public opinion to his side (promote himself and his policies) going public remains a potent weapon in the president’s arsenal, for advocating his own agenda and blocking initiatives from adversaries in Congress.
This strategy continues to evolve given the intense polarization of Congress and the electroate AND changes in communications technology
Implications of these factors (especially in combination) on the future of presidential leadership the lessons of 9/11 on going public in foreign affairs
Going public means making direct appeals to voters in order to scare Congress into passing legislation that hte
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ex. FDR’s good rapport with the working press stemmed from their dependency on him. then a shift occurred: professionalism among journalists created norms guiding access to the White House (e.g. daily press briefing) this allowed reporters more autonomy in regard to the president and their own newspapers. stature of key journalists permitted them even to challenge the pronouncements of presidents. the trend continues: break with FDR’s system came with JFK - innovative use of television gave him direct access to the American people and set the stage for future developments
Under the “Kennedy system,” the televised press conference became like a studio set. this is a trend over the 1930s-1980s marked increase in media usage by modern presidents: addresses, tv time, public appearances, days of political travel the modern system: everybody goes public to combat the strategy of the chief executive.
It wasn’t incremental though; Reagan led the fundamental transformation.
Chapter 5: The Growth of going public going public might be losing some of its effectiveness- or at least it is growing more difficult the rise of cable television makes the public harder to reach, forcing presidents to be more strategic in requesting network coverage
Chapter 6: President Reagan and his first three budgets: a classic case of going public in action
Reagan personifies presidential leadership in the modern era he was the one who “altered the character of

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