Maddie Guzaitis
1. CEO Lucy Dunn described the main job of communication professionals as translators. What did she mean by that?
When Lucy Dunn described the main job of communication professionals as translators, she meant that she could communicate complex business jargon in easily understandable terms for the average person. By “translating” the law and the business procedures behind the Bolsa Chica project in to terms the environmentalists concerned about the project could understand, she made herself invaluable to both parties. All communication professionals should act as translators and practice this skill. Communication is all about mutual understanding, and if someone does not understand the complex idea you are trying to explain, …show more content…
Paid media refers to advertisements and other forms of media that a company pays for in order to promote themselves. An example of paid media would be a commercial or an ad on the side of a website. The second type of media content for marketing is earned media. Earned media includes any intended actions made by the company to get into the news or gain public recognition. Taco Bell weddings in Vegas, for example, would be earned media because Matt actively designed this promotion for the Taco Bell brand to gain public interest. Finally, owned media is any brand marketing that is done through social media. Social media is a huge part of modern culture, and brand accounts on Twitter, Snapchat, and Instagram would be considered owned media. A popular owned media marketing strategy today would be “clapback” Twitter accounts. These accounts humanize the brand and connect directly with …show more content…
Historically, the fourth estate, or the press, lies at the bottom of the social hierarchy below royalty, clergy, and commoners. The fourth estate is important because it allows us to practice our first amendment rights to freedom of speech and freedom of press. I believe the influence of the fourth estate is increasing, but possibly for the wrong reasons. In the era of “fake news”, anyone can pretend to be a journalist and publish articles claiming to have the biggest scoop. The popularity of misleading and unverified articles has negatively impacted society. Real journalists must compromise being the first to break a big story if they want to be one hundred percent correct or vice versa. The fourth estate has a huge influence on the public, but it is important to be able to sort through all the “fake news” in order to be reliably informed on what is happening in our
1. CEO Lucy Dunn described the main job of communication professionals as translators. What did she mean by that?
When Lucy Dunn described the main job of communication professionals as translators, she meant that she could communicate complex business jargon in easily understandable terms for the average person. By “translating” the law and the business procedures behind the Bolsa Chica project in to terms the environmentalists concerned about the project could understand, she made herself invaluable to both parties. All communication professionals should act as translators and practice this skill. Communication is all about mutual understanding, and if someone does not understand the complex idea you are trying to explain, …show more content…
Paid media refers to advertisements and other forms of media that a company pays for in order to promote themselves. An example of paid media would be a commercial or an ad on the side of a website. The second type of media content for marketing is earned media. Earned media includes any intended actions made by the company to get into the news or gain public recognition. Taco Bell weddings in Vegas, for example, would be earned media because Matt actively designed this promotion for the Taco Bell brand to gain public interest. Finally, owned media is any brand marketing that is done through social media. Social media is a huge part of modern culture, and brand accounts on Twitter, Snapchat, and Instagram would be considered owned media. A popular owned media marketing strategy today would be “clapback” Twitter accounts. These accounts humanize the brand and connect directly with …show more content…
Historically, the fourth estate, or the press, lies at the bottom of the social hierarchy below royalty, clergy, and commoners. The fourth estate is important because it allows us to practice our first amendment rights to freedom of speech and freedom of press. I believe the influence of the fourth estate is increasing, but possibly for the wrong reasons. In the era of “fake news”, anyone can pretend to be a journalist and publish articles claiming to have the biggest scoop. The popularity of misleading and unverified articles has negatively impacted society. Real journalists must compromise being the first to break a big story if they want to be one hundred percent correct or vice versa. The fourth estate has a huge influence on the public, but it is important to be able to sort through all the “fake news” in order to be reliably informed on what is happening in our