Black Lives Matter Is A Movement That Campaigns Against Institutional Racism And Brutality Toward Black People

822 Words Nov 11th, 2016 4 Pages
Black Lives Matter is a movement that campaigns against institutional racism and brutality toward black people. It stands apart from previous movements advocating for equal treatment of the black community because it includes and even highlights the fringe groups like LGBT people, women, and the disabled. This type of intersectionality underscores the commitment the movement has to advocating on the behalf of all black people. This social movement is unique in another way as well because it uses social media as its main way of creating awareness, organizing, and promoting social change. Social movements rely mainly on a groups ability to share grievances and ability to organize. In today’s world it’s not uncommon to see those fighting for social justice turning to social media to spread their message and gain traction with the public. I plan on analyzing the use of social media by Black Lives Matter to further their agenda. Specifically they are known for the wide spread use of the hashtag #BlackLivesMatter. This hashtag has helped to consolidate information and opinions about the matter on social media as well as allow those hoping to learn more and become involved to find the movement and see its message. Additionally, social media has helped the organization organize protests and pressure political figures to take action. I am interested in exploring how the increased use of social media redefines advocacy; I want to highlight the difference between social movements of…

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