Credibility and character are two elements that makes up the appeal ethos in the essay Brummett appeals to the audience by showing he is crediable to talk about the culture and subgenre gangsta rap, music, better yet hip-hop since it is apart of the mainstream media(popular culture). In the introductory sentence he states the following “ When you write a book on popular culture, you really need to say something about rap.” The entire textbook revolves around popular culture, getting a book published is a long tedious process, and in order for one to create a textbook he or she must do research and have knowledge on the subject; popular culture is the subject here. The reader can assume that Barry Brummett is credible, because he has a reputation