Last but not least, the persuasive technique of pathos relates to the emotional and sympathetic appeal. The emotional appeal is invoking sympathy from the audience, and thereby persuading an audience by appealing to their emotions. In law, pathos is developed by using evocative language, emotional tones and stories. By using powerful words and ideas, you can generate powerful emotions from your audience and pull them into a speech that resonates with them, making the speech just that much better. In Barack Obama’s Presidential election victory speech, Obama establishes Pathos as he explains that the decisions we make now will directly affect future generations. "...if our children should live to see the next century; if my daughters should
