An estimated 1.4 million blood donations are annually assimilated by The Australian Red Cross Blood Service (ARCBS) in Australia alone. ARCBS uses this picture as propaganda to persuade the adult audience to aid hospital patients by donating blood. The message of this ad is that ARCBS is majorly in need of blood contributions and also of money. The significance of this ad is to be able to reveal to the audience the desperate need of blood and money donations The purpose of this image is to persuade the audience to donate either money or blood to ARCBS as it is greatly needed. Rhetorical devices that are used include: ethos, pathos and logos.
ARCBS is a humanitarian movement that promotes, collects and tests donations of blood. Around 27,000 …show more content…
The blurred background is done to emphasize the main subject, the blood containing donation box. The color red associated with the blood also corresponds to the portrayal of the idea that red is a color linked with capturing attention. After the audience's attention is captured by the red color of the blood, it is then diverted to the bold text on the sign. The enlarged, bold formal text proclaiming that “Money isn’t everything” is to capture the helping adult audience's attention. As man word hard for their families, his quote contradicts this idea. The formal text is similar to those used in infomercials, commercials, etc. to help inform others in a certain topic, in this case, the effects of donating blood. The three colors used: red, black and white, makes the topic of donating blood seem significant. The formal text and the use of the three simple colors help to convey the serious tone of this
ARCBS is a humanitarian movement that promotes, collects and tests donations of blood. Around 27,000 …show more content…
The blurred background is done to emphasize the main subject, the blood containing donation box. The color red associated with the blood also corresponds to the portrayal of the idea that red is a color linked with capturing attention. After the audience's attention is captured by the red color of the blood, it is then diverted to the bold text on the sign. The enlarged, bold formal text proclaiming that “Money isn’t everything” is to capture the helping adult audience's attention. As man word hard for their families, his quote contradicts this idea. The formal text is similar to those used in infomercials, commercials, etc. to help inform others in a certain topic, in this case, the effects of donating blood. The three colors used: red, black and white, makes the topic of donating blood seem significant. The formal text and the use of the three simple colors help to convey the serious tone of this