At&T Company Analysis Essay

7885 Words Nov 9th, 2008 32 Pages
Mission Statement
We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers' personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building shareowner value in the process. (1)

Vision Statement

Connect people with their world, everywhere they live and work, and do it better than anyone else. (2)

Corporate Objectives
Financial Objectives
1. Wireless Unit
2. Enterprise unit
3. Capital Expenditure
4. Satellite Services
5. Strong Growth in Free Cash Flow
6. Share Repurchase
Wireless Unit
The earnings growth of the wireless unit is expected to reach mid-teens partially attributed to the acquisition of Dobson
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AT&T now operates the nation's largest wireless digital voice and data network, with a customer base of more than 70 million subscribers. They have provided the industry's largest improvement in customer loyalty and have become the industry leader in providing ingenious smart phones to techno savvy customers, including partnering with Apple on the exceptionally widely anticipated and received iPhone, available only in the US. AT&T seeks to remain the industry leader in wireless subscribers. The company had strategically positioned itself as the leader in characterizing the future of wireless products and services. (2)
Expand Enterprise Business
The acquisition of the former AT&T Corp. gave AT&T Inc. a world-class set of assets to serve large U.S. and multinational companies. In the second half of 2007, the company witnessed enterprise service earnings resume growth a year ahead of schedule, and subsequently forecast growth in total enterprise revenues in 2008.
The company invested in new technologies and has performed well, and business customers have expressed positive feedback to the complete extent of services AT&T is able to provide. Customers have demanded more mobile communications, Internet-based applications and comprehensive global connectivity, giving AT&T the opportunity to continue growth in 2008 and years beyond.
Expand Broadband Access
Broadband is becoming the primary connection for linking consumers and

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