Assignment Essay

1876 Words Aug 11th, 2014 8 Pages

|Programme Title |Edexcel BTEC Level 5 HND Diploma in Business (QCF) |
|Unit Title |Marketing Principles |
|Unit Code |F/601/0556 |
|Assignment No |01 |
|Level |Level-5 HND |
|Credit value
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The marketing process includes: definitions of marketing, the concept of marketing, an overview of the process of marketing and, costs and benefits of a marketing orientation for Boots. (This provides evidence for Learning outcome - 1; Assessment Criteria 1.1; 1.2)

2. Task 2: Segmentation, Targeting and Positioning (25%) Identify the macro and micro environmental factors that affect Boots and suggest how Boots can successfully segment, target and position its products to gain competitive advantage. Completion of this task should include reference to buyer behaviour and environmental influences affecting the buyer. (This provides evidence for Learning Outcome - 2; Assessment Criteria 2.1; 2.2; 2.3; 2.4; 2.5) 3. Task 3: Marketing Mix (25%) a) Explain how Boots can effectively develop its marketing mix to achieve its objectives and stay competitive in the industry. b) Select one product and service of Boots and develop an extended marketing mix for both the product and the service. c) With respect to either the product or service, identify and discuss additional elements of the marketing mix. Make reference to place, price, promotion and other relevant factors in relation to the chosen product or service. (This provides evidence for Learning Outcome - 3; Assessment Criteria 3.1; 3.2; 3.3; 3.4; 3.5) 4. Task 4: Marketing mix

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