Finally, the propaganda technique of Glittering Generalities is used to persuade viewers that something is of good worth using words of virtue. Certain things are valued in the community of the World State, that of which are deemed as shameful and disappointing in the society of the present time. In this quote, the word "soma" is italicized, which portrays the importance of it in the society. It is advertised as a miracle drug that can transform an individual to become a significantly improved version of themselves, with little effort. It is a quick and easy way to deal with one's problems, and it seems to be the only way to overcome conflict in the World State. Soma is of such significance, that it is compared to Christianity and morality.
