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The Key Statistics Behind Social Shopping | Sprout Social

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The Key Statistics Behind Social
Shopping
By Elizabeth Harper on October 10, 2014
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There’s no question that social marketing can be used to drive sales.
Shoppers are more technologically savvy — and, in particular, socially savvy — than ever, using their social networks to find both products and product information. Not only are more shoppers buying online than

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ever but more social networking users are doing that shopping.
There were an estimated
…show more content…
Though the number following because they want to buy

Social Media
Demographics to
Inform a Better
Segmentation
Strategy

products is lower, with
21 percent of Facebook users
15 percent of Twitter users
25 percent of Pinterest users who specifically follow on social channels with the intent to buy.
However, that’s still plenty of online interest in making a buy, with social commerce sales forecasted to be 5 percent of total U.S. online retail revenue by 2015. There’s no one­size­fits all solution for getting a

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piece of the social shopping pie. If you’re aiming to bring in more shoppers, current statistics suggest that engagement can be key — specifically sharing. When a customer shares or favorites a product online, 43 percent of consumers will go on to purchase it. Broken down per network, that’s
38 percent of Facebook users
22 percent of Twitter users
29 percent of Pinterest users

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who will go from sharing to buying, whether it’s in a physical store or online. Some of the shares that become purchases are made because customers have

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