Aqua Fish Canada Inc Ai Essay

2934 Words Jul 21st, 2013 12 Pages
Page 1 (8 pages)

Practice Case Examination

Aqua Fish Canada Inc. (AFC) Additional Information
May 2007 to April 2009 Update Over the past two years, AFC has faced more intense competition, particularly from aquaculturists in Chile. In addition, Chilean output has increased the supply of salmon and the Canadian dollar has strengthened in relation to the U.S. dollar. As a result, AFC has been unable to meet its budgeted revenue targets. Stocks of unsold harvestable fish have increased, as well as the corresponding cost of maintaining the fish, and the company barely made a profit in fiscal 2009. In January 2009, AFC lost one of its largest retail customers, S&F Seafood, to a new salmon aquaculture firm, Nu-Farm Inc. This new
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Her studies have led her to submit a proposal for Project Blue Wave (see Appendix 3), which would use leading-edge genetic engineering to develop a strain of Atlantic salmon with superior qualities specifically suited to aquaculture. Dr. Stern insists that this is a new approach to finfish aquaculture and feels that it would revolutionize the industry. Executive Meeting – June 15, 2008 Mills suggested that AFC could increase revenues by pursuing overseas markets more aggressively. He also indicated that the company should find ways to decrease operating costs. He presented the two options for expanding into shellfish aquaculture and Dr. Stern’s Project Blue Wave proposal for discussion and asked for any new ideas to achieve the board’s goals. Mills also reported that residents in the vicinity of Site 3 were investigating the possibility of launching a lawsuit against AFC if they could gather enough evidence to prove that the escaped fish were causing environmental damage and contaminating the wild fish. In the past, similar lawsuits have had a 10% success rate with damages amounting to $10 million. Vanic questioned the wisdom of establishing a mussel farm in PEI. He indicated that many such farms become infested with an invasive parasite that attaches itself to the growing mussels. The parasites do not have a

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