Essay about Analysis Of Walt Disney 's ' The Happiest Place On Earth '

1319 Words Feb 19th, 2016 6 Pages
The Walt Disney Company has brought happiness through “the happiest place on earth” in California and its numerous other locations, as well as countless movies, animation or live action. Some of their most popular movies and attractions involve some version of a story where a charming prince saves a princess from peril or a plot that purposefully subverts that formula to the delight of a progressive society. While Mickey Mouse has become a cultural icon, one of the first things people think of when they think of Disney are the princesses: Snow White, Cinderella, Aurora (Sleeping Beauty), Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, and Merida (Brave). What they do not think of is Davy Crockett, Brer Rabbit, and Pecos Bill, legends and myths from American folklore. This is strange when you consider that the Walt Disney Company is an extremely well known American organization that bases its material mostly off non-American lore, with the latter characters taking a minor role in Disney’s discography. Despite being one of the most recognizable American companies in the world, the Walt Disney Company has not been severely affected by folklore in America because American folklore is not as marketable as their other lore or media, which turns in a larger profit. There are two divisions of market being considered when looking at the profits made by the Disney Company as per American folklore and as per all non-American folklore: the first division is box office…

Related Documents