From picking between two cereals to deciding who to take on a date, decisions affect us every day. Decisions might be perceived as easy to make but there is reason behind why we make the decisions we do. The book Predictably Irrational by Dan Ariely explores how we make decisions. Dan Ariely is a Professor of Psychology and Behavioral Economics at Duke University. In addition, he founded the Center for Advanced Hindsight, and is the author of multiple books (Ariely). Ariely uses the concept of behavioral economics to help prove how decisions are made. He aims to answer: What influences our decisions? In the book, Predictably Irrational, Ariely explains how decisions are made very well by using experiments to support his thesis.
Predictably Irrational examines the rationality of decisions people make on a day to day basis. Ariely explains that decisions are not what we would expect them to be, instead they are predictably irrational. Irrational decisions are necessarily smart and rational; they are influenced by the scenario in which a decision is made. Ariely frequently uses the term behavioral economics, which is what his thesis is based on. The idea of behavioral economics is that “people are susceptible to …show more content…
This allows the reader to better grasp his background and passion. In addition, Ariely concludes his book by summarizing his lessons and leaves us with a personal note. The book is broken down in chapters, and each chapter is a different force that affects our decision making. There are multiple experiments for each section of the book, making it easier to read. Ariely writes in a causal and nonchalant tone. He puts a twist on science by explaining his experiments in plain words, to help us understand his points. Because Ariely conveys his message clearly, more people can understand the science behind how we make
Predictably Irrational examines the rationality of decisions people make on a day to day basis. Ariely explains that decisions are not what we would expect them to be, instead they are predictably irrational. Irrational decisions are necessarily smart and rational; they are influenced by the scenario in which a decision is made. Ariely frequently uses the term behavioral economics, which is what his thesis is based on. The idea of behavioral economics is that “people are susceptible to …show more content…
This allows the reader to better grasp his background and passion. In addition, Ariely concludes his book by summarizing his lessons and leaves us with a personal note. The book is broken down in chapters, and each chapter is a different force that affects our decision making. There are multiple experiments for each section of the book, making it easier to read. Ariely writes in a causal and nonchalant tone. He puts a twist on science by explaining his experiments in plain words, to help us understand his points. Because Ariely conveys his message clearly, more people can understand the science behind how we make