Analysis Of The Article ' World Wildlife ' Falls ' Essay example

961 Words Dec 3rd, 2016 4 Pages
Wild Life
The elephant population has steadily declined over the decade due to the demand for ivory. However, it is not just the elephant population that is declining. In the article “World Wildlife ‘falls by 58% in 40 years’” the author, Rebecca Morelle, believes the animal population has decreased gradually over the last 40 years. Morelle cites five different perspectives, ranging from professionals in wildlife to well known organizations, in regard to the decline of wildlife. Through the use of reasoning, emotional appeals and credible sources, Morelle effectively convinces her audience that the decline of wildlife poses a serious problem and action must be taken to slow the situation.
Morelle starts the article with a statement made by the World Wide Fund for Nature (WWF) and the Zoological Society of London (ZSL) claiming that vertebrate population would reduce to two-thirds by 2020 and that statement alone should concern most people (Morelle, 2016). The use of organizations such as the WWF and ZSL helps build Morelle 's credibility by showing that they are concerned over the possibility of the animal population being reduced to two-thirds in no less than four years. Morelle also gives insight into the critics of the research conducted by the Living Planet reports, one of them being Professor Stuart Pimm, from Duke University. Professor Pimm came to conclusion that it is relatively hard to determine the authenticity of the data conducted by Living Planet, being as he…

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