In Charles Siebert “An Elephant Crackup?” the author analyzes the hazardous lack of empathy between the people and elephants that coexist in Africa. Like Michael Moss’s work “The Extraordinary Science of Addictive Junk Food” this lack of empathy between food companies and the consumer leads to a conflict of interest for the poor and lower classes of society. Giant Food Corporation’s bank on the “conscious effort -taking place in labs and marketing meetings and grocery-store aisles-to get people hooked on foods that are convenient and inexpensive” (Moss 262). Leaving the lower class citizens with all the consequences to gain like obesity from eating the junk they food corporations throw on the shelves of supermarkets. Directly …show more content…
“Where for centuries humans and elephants lived in relative peaceful coexistence, there is now hostility and violence” (Siebert 353) This change in behavior is not at all random and draws the attention from researches such as Siebert to answer why this is. The elephants have lost their habitat, food supply, water supply, and a lot of times, family, to ruthless human attacks causing the elephants to go insane. This impacts the elephant's behavior and now it becomes a more intemperate creature where lashing out and attacking humans is common behavior. “Bradshaw and several colleagues argued that today’s elephant populations are suffering from a form of chronic stress, a kind of species-wide trauma” (Siebert 354). The unbearable stress the elephants are presented with has an adverse affect on the mind which is significant because the elephant brain is so similar to a human's. This stress Siebert mentions can be paralleled by the food industry's attack on human psychology, which in turn also produces unpropitious conditions. American citizens are now beginning to reject the junk food that has taken over American culture causing food corporations to lose profits and in turn affects society as a whole. Often the stance of “Well, that’s what the consumer wants and we’re not putting a gun to their head to eat it” (Moss 267) is often taken by food companies but ironically the stress placed on the consumer by the food corporations is the same reason consumers are rejecting the processed foods and now pushing to regulate the food corporations. The long term effects of this unbearable stress placed on humans and the elephants has begun to backfire. The effect of those who are infringing on these two species are now proving to not only be bad for them but also for the people and elephants suffering, causing scientist and researchers to scurry for a