Analysis Of Jean Kilbourne 's Killing Us Softly Essay

1154 Words Nov 27th, 2016 5 Pages
Blaire Beavers
Position Paper

The cosmetics industry has been dominated by females since its creation; this also means it’s been dominated by idealized women. If you pick up a weekly advertisement for Sephora, odds are you’re going to see a very pale, very skinny, young woman on the front. While in Jean Kilbourne’s Killing Us Softly film series show how women are portrayed negatively in the media and its effect on the everyday women, I believe the makeup industry may be on leading the way to a new image. The history of the industry can be traced back to as far as 10,000 BC. At this time, both men and women in Egypt used oils as way to mask body odor and protect and soften skin. Around 4,000, Egyptian women started using various minerals on the face, mainly focusing on putting color around the eyes. The earliest known use of cosmetics as a status symbol was in 3000 BC. At this time, Chinese people would stain their fingernails with various methods in order to show that they are of a higher class. What society now considers the cosmetic industry got its start in the late 1800s. In 1892, Vogue the fashion magazine launched in the USA. Not only did this lead to women caring more about their appearance, but it also made way for a respected place for advertising. The 1910s and 1920s is when the boom of everyday cosmetics appeared. Before this, only film actors had access to safe makeup. Items such as portable lipstick, mascara, and eyebrow pencils became not only available,…

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