Analysis of Global Leadership Practices for the Coca-Cola Company

2372 Words Dec 14th, 2015 10 Pages
Analysis of Global Leadership Practices for The Coca-Cola Company Robert Walbrun
City University - Seattle Abstract
This paper will discuss The Coca-Cola Company, a company that does business with international stakeholders. It will analyze the leadership practices of working across cultures and outline what the organization does well in this regard and what opportunities exist for improvement. In conclusion, this paper will recommend actions that should be taken to make improvements in relations with international stakeholders. Analysis of Global Leadership Practices for The Coca-Cola Company

The Coca-Cola Company spans across over 200 countries with more than 3500 products worldwide (“Coca-Cola at a
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The best example of Coke’s regional adaptability is in the system they have in place for the distribution of their products. Coke’s Bottling Investment Group (BIG) plays a significant part in the worldwide distribution of its products but the majority of bottling and distribution is performed by independent franchisees (“Eurasia & Africa group”, 2014). BIG insures common practices, processes and capabilities but Coke depends on these franchisees to adapt a distribution methodology that aligns with the region, culture and the specific product offerings (Jiménez-Lutter, n.d., para 11). Working together with their bottling partners, applying best practices and adapting their products and distribution allows the Coca-Cola Company to deliver 1.8 billion servings of their products to customers around the globe every day (para 1)
A key statement in Coke’s mission is to “Refresh the world” (“Mission, vision”, n.d.) and they are well on their way. The average yearly worldwide consumption of Coke products is 94, eight-ounce servings per person. For established markets average per-capita consumption can be 400 servings, or more. In contrast, China, the world’s largest population, only 39 Coke products are consumed per person on average each year (Jenkins, 2013, para

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