American Smoke Cigarettes

In 1865, cigarettes were created by Washington Duke on his 300-acre tobacco farm. Since then over 36 million people in the U.S. smoke cigarettes. This is a very startling fact, knowing what lies within these “death sticks”. In the 2010 commercial, created by ANPHA, my group chose for the project, the author uses heavy imagery to capture the audience's attention. Visuals of a test tube filling with smoke and a tar like substance bubbling up within the tube is portrayed within the 30 second ad. Along with the visuals the author uses a narrator to go over a couple of deadly toxins found in cigarettes. For example, chemicals that are found in rat poison, bleach cleaner, and nail polish remover; are also found in cigarettes. By doing this the author suggests to not to be this product because it may kill the people who buy it
With that it brings me too what logical appeals the author uses. The …show more content…
Misleading facts about cigarettes allow the viewers to perceive the product in an extremely negative light. This definitely affects how the audience sees the cigarette. The perception of the product could have changed from a little white piece of paper filled with tobacco, to a four inch length piece of deadly white paper and the “stuff”’ inside cause cancer, tooth decay and death. This is very effective because the ad is putting a negative sight of cigarettes in people’s mind; every time people will see one they will remember the commercial and the chemicals within.
There is not that many outspoken facts in this commercial. The closest thing that come to fact is when the list of chemicals is told to the audience. However, in this commercial I believe that having more facts about the dangers of smoking would have been great. For instance, inputting the amount of cancer cases they found that relate to the outcome of smoking. But, this advertisement is still powerful and gets the job done with what it