Company’s Mission Statement:
Over a half of a century exploring North Face still stand by their mission statement “Provide the best gear for the athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration” (The North Face , 2016 ). The North Face is a pioneer brand, which epitomizes an individualist, blazing it 's own particular trail in quest for flexibility, adventure and new encounters that bolster his spirit. Exploration, flexibility, adventure, freedom, experimentation, independence, challenge, bravery and certainty are a couple of adjectives that speak to the brand.
As part of its mission to start a global movement of Outdoor Exploration, The North Face introduced…