ADI Case Study

Improved Essays
Q.1 How did ADI’s industry change between 1996 and 2001? During 1990’s, ADI wanted to adapt the scorecard that emphasized on the revenue growth in addition to quality and efficiency initiatives. Due to faster paced, more dynamic, and more complex market environment, ADI had to alter its scorecard accordingly in the late nineties.
The major changes faced by ADI in mid-90’s are:
• Because their products were at the heart of many Internet devices, such as PC modems and asynchronous digital subscriber line (ADSL) switches, the Internet boom drove much of ADI’s growth. Internet era let to a 78 % increase in top line growth
• ADI’s new market had very different demand characteristics.
• Disaggregation of the supply chain further increased operational
…show more content…
What changes? Why?
The corporate scorecard control system of ADI analyzes the performance of the company on Financial, New products and QIP measures by comparing objective value with the measured result.
A Balanced scorecard approach must be undertaken by ADI by developing and maintaining it, the balanced scorecard is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action.
It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results. When fully deployed, the balanced scorecard transforms strategic planning from an academic exercise into the nerve center of an enterprise.
The balanced scorecard retains traditional financial measures. But financial measures tell the story of past events, an adequate story for industrial age companies for which investments in long-term capabilities and customer relationships were not critical for success.
These financial measures are inadequate, however, for guiding and evaluating the journey that information age companies must make to create future value through investment in customers, suppliers, employees, processes, technology, and
…show more content…
Ensure to attain few objectives at a time and not targeting all the objectives at a time.
• Metrics should be embedded in EIS & not on manual spreadsheets
• Metrics should be kept flexible based on changing business environment.

Q. 5 Does the metrics/scorecard system have flaws? Can employees “game” the system? What are the dangers of the EIS?
Scorecard system used by ADI has its own disadvantages like:
- The control system is made flexible in nature to take care of the dynamic environment of the business. At the same time this flexibility feature can be taken to advantage by each division /business unit to distort the actual facts and figures.

The employees must be flexible in order to work with the changing objectives of the company. Frequent updating of the scorecard may increase the stress levels of the employees and the organization must collaborate with the employees while implementing the scorecard.
New scorecard measures should be introduced keeping in mind the
• Dynamic nature of the semiconductor

Related Documents

  • Great Essays

    Xacc/280 Week 7 Checkpoint

    • 1479 Words
    • 6 Pages

    Created by Robert S. Kaplan and David P. Norton after an year-long research project with 12 companies, the Balanced Scorecard is a set of measures used by top managers to provide a quick and complete view of the business (Kaplan & Norton, 1992). It contains the financial results of the actions already taken as well as operational measures on customer satisfaction, internal processes, and the organization’s innovation and improvement activities. In short, the Balanced Scorecard answers these 4 questions (Kaplan & Norton, 1992): 1. How do customers see us? (Customer Perspective) 2.…

    • 1479 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    General Mills Comparison

    • 1430 Words
    • 6 Pages

    Comparison of the Financial Well-Being of Land O’ Lakes and General Mills When assessing a company’s financial health, it can be beneficial to take a gander into their balance sheets, income statements, and cash flow statements. This allows for a thorough analysis between companies. General Mills and Land O’ Lakes are both food companies and this paper is analysis between the two companies with a focus on their balance sheets, income statements, Key Performance Indicators (KPIs) and cash flow statements to identify the company’s health. General Mills is a U.S. based food company.…

    • 1430 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    By analyzing the movement of the perceptual map, we realized that our current high end products would fall into the ideal position of the traditional segment and the current high end product would fall close to the ideal position of Traditional segment in the near round. This strategy corresponds to the Product Lifecycle Focus strategy – products begin their lives in High End, mature into Traditional and fall into Low End segment. Implementing product lifecycle strategy not only strengthened Chester’s ability of dominating the Low End and Traditional market, but also gave us the advantage to improve our overall performance in the balance scored card by taking over more market shares from our competitors. Phase 3: Differentiator & Cost Leadership With our high sales and profits from Low End segments, Chester encountered fiercest competitions; we not only faced Company Erie who continued to their selling products at low price but only faced Company Baldwin…

    • 621 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The corporation’s largest expense occurred from the investment in corporate infrastructure to increase capacity and lower unit costs in volume production. Another costly project was continual investment in the marketing sector to raise awareness and accessibility of the products. This strategy was used as a template throughout every round and for every market segment. The overall strategy of the second round was focused on bringing in a new product, Arrow, into the high end market. The third round was fixated on strengthening production plans for all product lines and developing differentiation in each market.…

    • 716 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Task 9 Flowcharts

    • 444 Words
    • 2 Pages

    A major benefit of the balanced scorecard is that it is a consolidation of quality and business measures in one place. Use the balanced scorecard to get a "bird's eye view" of the business and the quality of the…

    • 444 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Introduction In 2012, Forbes contributor Sebastian Bailey professed, “Bad performance management costs a lot and delivers very little. In fact when it goes wrong, he tells us, it dilutes the effect of every other people investment. Yet, when done right the impact is significant (Bailey, 2012). If the investment in people is a top priority for organizations, why then, is the reality as Aquinis (2013) points out, “Performance management systems are seldom implemented in an ideal way” (p. 18)?…

    • 1022 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    • The common data quality problem in healthcare performance measurement is: First, the lack of knowledge about the purpose of healthcare performance measurement. The purpose is to: - Assessment of current performance: need to find out the strength and weakness of current process - Demonstration and verification of performance improvement: evaluate and compare whether the improvement had made any difference. - Control of performance (Joshi, Ransom, Nash, & Ransom, 2014, p.135)…

    • 850 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Dow Corning Essay

    • 1695 Words
    • 7 Pages

    BMT300- Case Analysis Name: Charandeep Singh Identification of Problem(s): There are many problems that Dow Corning is faced with as a company throughout the case reading. Many of which may seem impossible to overcome at first but every problem has a solution. The first issue Dow Corning may face is the possibility of the Xaimeter model cannibalizing their existing business. This is the result of the brand solely focussing on the product itself and because it offered to consumers who know what they want without additional services. Consumers do not want to pay extra for services they do not require thus, eliminating their first brand entirely.…

    • 1695 Words
    • 7 Pages
    Improved Essays
  • Decent Essays

    Exclusive summary In this report, we are analyzing our team result in Cesim Global Challenge game. And, the idea of this game is that we have to compete with the other teams which are nine teams both in-universe one. In this game, each team faces challenge to produce Mobile phone in three markets or areas which are in Asia, Europe, and the USA. Not only that but also, we face some difficulties because we have to produce with more features and low price to increase our company sales in three markets in all six rounds.…

    • 925 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    The balanced score card was developed by Dr. Robert Kaplan and David Norton. It is stated that the balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization. Below is a chart that tells you what it should look like. When examining Wells Fargo this is how I would use the balance score card starting with the four perspectives: At Wells Fargo the basic question the Customer Perspective: How do we appear to our customers? Customers are the main reason of the existence of every organization.…

    • 807 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Controlling is a process of establishing performance standards based on the organization objectives, evaluating and reporting actual performance, comparing the two, and taking corrective or preventive action as necessary. This function makes sure that goals are met. All the successful organizations, not important the size or how big they are pay close attention to the controlling function. In these moments we are learning of our errors and modifying part of the system of medical transportation and patient’s identification where some errors reduced the effectiveness of the organization.…

    • 1616 Words
    • 7 Pages
    Superior Essays
  • Superior Essays

    1. What happened in 1999? Was it a good year for the company? In 1999, Maverick lodging started reviewing the result of the balanced scorecard (BSC) system they developed in 1998.…

    • 1100 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Asm Swot Analysis

    • 866 Words
    • 4 Pages

    Hello Team, ASM is on autopilot and has been for some time. It is our job to change that way of thinking and the actions that follow. We must be intentional about ASM’s path to its desired destination. Plotting the course beforehand is a sure way to deliver a positive result. I find it interesting that many companies do not have a planned strategy.…

    • 866 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    What are the industry’s dominant economic characteristics and how can affect the organization? 2. What kind of competitive forces are organization members facing and how strong is each one? 3. What forces are driving the industry change and what impact will be in the organization, changes on competitive intensity and industry profitability? 4.…

    • 776 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The balanced scorecard is an evaluation tool that allows an organization to track financial results while monitoring progress in building the needed capabilities for growth (Kaplan & Norton, 2007). The balanced scorecard includes four main dimensions that will enable LCMP link its long-term strategy to its short-term financial goals (Kaplan & Norton, 2007; Walston,…

    • 788 Words
    • 4 Pages
    Improved Essays