A Study On Online Clothes Retailing Essay

1264 Words Dec 14th, 2015 6 Pages
Burns (2011) found that SME’s generate around 59.2% of employment within the UK. However, these statistics show that 73.9% of all firms in the UK had no employees which indicates they are very small businesses. Within the European Union small and medium enterprises represent 90% of all business (Europa, 2015). In the UK 's private sector SME 's accounted for 99.3% of the 5.2 million private sector business and 15.6 million employees were SME’s. (FSB, 2015). SME’s in 2014 had a combined annual turnover of £1.6 trillion. (Department for Business Innovation and Skills, 2014).

Online clothes retailing is defiantly on the increase. According to Fashion united (2014) more than 16% of SME’s in the UK are planning to launch into actual stores in 2014. In addition to this another 15% of SME retailers have planned to expand using marketplaces such as EBay and Amazon (Fashion united, 2014). According to Mintel (2015) the online clothing market is expected to increase by 14.5% and reach £10.7 billion in 2015.

Figure 1: Online as a percentage of total spending on clothing and accessories, 2013-15 (Mintel)

2.3 Competition within the market
Within the online clothes retailing sector there are many competitors both large and small. Large competitors within this industry are companies such as Boohoo and ASOS whereas smaller competitors include people trading of EBay/Amazon. There are also a number of other high street stores with online presence who are main competitors.…

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