A Study On Online Clothes Retailing Essay
Online clothes retailing is defiantly on the increase. According to Fashion united (2014) more than 16% of SME’s in the UK are planning to launch into actual stores in 2014. In addition to this another 15% of SME retailers have planned to expand using marketplaces such as EBay and Amazon (Fashion united, 2014). According to Mintel (2015) the online clothing market is expected to increase by 14.5% and reach £10.7 billion in 2015.
Figure 1: Online as a percentage of total spending on clothing and accessories, 2013-15 (Mintel)
2.3 Competition within the market
Within the online clothes retailing sector there are many competitors both large and small. Large competitors within this industry are companies such as Boohoo and ASOS whereas smaller competitors include people trading of EBay/Amazon. There are also a number of other high street stores with online presence who are main competitors.…