Throughout the speech Hill shows he is credible by using a project that he began. Hill states “I started a project called life edited at lifeedited.org to further the conversation and to find some great solutions in this area” (Hill). Hill uses this source and makes it obvious that he wants to show the audience that he is capable of giving them an immense amount of information and facts over this topic. With this project as he said he was able to further the conversation and capture the audience's attention. Information such as “By using a space that was 420 sq. ft. Instead of 600, immediately i’m saving 200 grand” (Hill). He himself has explained that he went out to search for an area he could use for this project, how big it would be, and
